Koullias Hotels: Sustainable Development and a Conversation with Rebecca Henderson

Sustainability as a Core Business Strategy

In today’s hospitality sector, sustainability has become an essential component of strategic development. Recognizing this transition, Koullias Hotels hosted a conversation with Professor Rebecca Henderson, an expert in sustainability, entrepreneurship, and environmental management at Harvard University.

A Strategic Initiative by Koullias Hotels

The initiative to invite Henderson was led by the company’s General Manager, Ms. Eleni Basi, who had previously attended her lectures at Harvard. The meeting also included Koullias Hotels’ partners specializing in sustainable development, strategic marketing, and key executives from the management team.

Despite attending a conference in Japan at the time, Henderson promptly joined the discussion to address sustainability challenges and opportunities in the tourism sector. She emphasized the crucial role of private sector initiatives and the importance of employee engagement in embedding sustainability into corporate culture.

From Policy to Action: Sustainability in Practice

The discussion focused on the transition to green business practices, the U.S. withdrawal from the international climate agreement, and Europe’s leadership in achieving climate neutrality. Henderson underscored that beyond government policies, businesses play a pivotal role in driving sustainability forward.

“Climate change is here. Consumers are concerned, and younger generations are committed. The real question is: what kind of businesses do we need to navigate this crisis?” she stated.

According to Henderson, sustainability is not an obstacle to profitability. Instead, it enhances brand strength and contributes to long-term business success.

The Workforce as a Driver of Sustainable Development

The professor highlighted that employees are critical agents of change in sustainability efforts. She stressed that dignity, fairness, and employee empowerment are vital for productivity and long-term commitment.

“Small actions have enormous power. Sustainability begins with our daily choices,” she emphasized.

Innovation and Sustainability: An Essential Connection

Another key topic of the discussion was the intersection of innovation and sustainability. Henderson argued that fostering innovation requires time and space and encouraged hotels to invest in internal teams and collaborations that promote sustainable practices.

• Time and Space for Innovation: Creating an environment where employees can question current offerings, services, and products fosters continuous improvement and long-term innovation.
• Internal Teams: Small, dedicated teams with external support when needed can drive innovation by leveraging direct customer feedback and insights.

Furthermore, the direct engagement of hotels with local communities through sustainability initiatives was highlighted as a crucial factor. According to Henderson, business success is closely linked to strengthening local societies and fostering a shared vision based on common values.

Sustainability as a Competitive Advantage

Through this discussion, Koullias Hotels demonstrated that sustainability is not just a trend but a fundamental business goal. Embedding a culture of sustainability across all operations results in satisfied employees, loyal customers, and sustainable growth.

At the core of this strategy, as Henderson noted, is “love”—a unifying force that connects businesses, people, and communities, shaping the future of tourism.

Sustainable development is no longer a choice; it is a necessity.

Koullias Hotels’ properties, Atlantis Beach Hotel Kos and Kosta Palace City Hotel, have been Bike Friendly Hotels certified since March 2023.